Your pitch isn't delicious.
My intuition tells me your marketing copywriters (maybe that's you) are engaged in educated guess-work. You're rolling the dice with messaging that continues to miss the mark. You write, then test, then rewrite, and then test again, over and over, until you finally stumble onto something that works. And when you do, you feel uneasy with your ability to repeat the results.
This approach is wasting your time, your energy, your resources, your money, and your sanity, yielding poor financial returns with no long-term benefits.
If only there was a better way!