But extracting that copy is near-impossible, by yourself.
The problem is gold nuggets are purposely hidden from you, often because customers feel uncomfortable sharing them. Perhaps they worry about hurting your feelings or perhaps they have an aversion to conflict. Maybe they're fearful of losing connection with you or maybe they just have a general resistance to being vulnerable. Whatever their reasons, they are resistant to giving you the truth, THEIR truth. And without that, you're back to square one; guess-work.
That's why you need an independent third-party who will communicate with your customers on your behalf to:
Uncover the truth from past & present customers
Develop a focussed and brand-aligned Customer Persona based on targetted TrueFan Interviews
Organize a messaging guide with reusable boilerplates to attract more brand-aligned customers like them, in the future.