This is an all-purpose cheat-sheet for all stakeholders to understand the core foundation of the brand.
Sections:
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CEO open letter
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Purpose
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Vision
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Mission
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Brand Avatar
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Values
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Positioning Strategy
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Positioning Statement
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CoreBrief
Requires an email account connected to Google Docs
Client Discovery
Send your clients a survey to get basic demographic and psychographic details & use our client rating calculator to decide who to interview and who to build your Client Persona off of.
Get data or calculate for:
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Demographics
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Interests
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Their Journey
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Their Social Media Habits
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Net Promoter Score
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Feedback Rating
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Brand Alignment
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Impact
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Opportunity
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Costs
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Rewards
