This is an all-purpose cheat-sheet for all stakeholders to understand the core foundation of the brand.
Sections:
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CEO open letter
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Purpose
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Vision
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Mission
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Brand Avatar
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Values
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Positioning Strategy
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Positioning Statement
Requires an email account connected to Google Docs
CoreBrief
Requires an email account connected to Google Docs
BizBrief
This is a business-centric cheat sheet for your Leadership Team to better understand your brand's strategies & goals.
Sections:
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Company Expertise
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Company Roadmap
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Customer Target
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Product/Service Ladder
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Product/Service Briefs
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SWOT Analysis
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Position Matrix
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Yearly Goals
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Quarterly Goals
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Budgets
TrueFan
Brief
This is a customer-centric cheat sheet that helps your Leadership & Support Teams get in the hearts & minds of your truest fans.
Sections:
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Customer Profiles
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Target Profile
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TrueFan Pains
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TrueFan Journey
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TrueFan Q&A
