BrandBook

Begin your

adventure

This is an all-purpose cheat-sheet for all stakeholders to understand the core foundation of the brand.

Sections:

  • CEO open letter

  • Purpose

  • Vision

  • Mission

  • Brand Avatar

  • Values

  • Positioning Strategy

  • Positioning Statement

Requires an email account connected to Google Docs

CoreBrief

Requires an email account connected to Google Docs

 
 

BizBrief

This is a business-centric cheat sheet for your Leadership Team to better understand your brand's strategies & goals.

Sections:

  • Company Expertise

  • Company Roadmap

  • Customer Target

  • Product/Service Ladder

  • Product/Service Briefs

  • SWOT Analysis

  • Position Matrix

  • Yearly Goals

  • Quarterly Goals

  • Budgets

TrueFan

Brief

This is a customer-centric cheat sheet that helps your Leadership & Support Teams get in the hearts & minds of your truest fans.

Sections:

  • Customer Profiles

  • Target Profile

  • TrueFan Pains

  • TrueFan Journey

  • TrueFan Q&A

Get your team on the same page